British model and presenter Ashley James has teamed up with PETA to star in a new ad targeting the department store Harvey Nichols, which recently abandoned its decade-long fur free policy.

The Hoxton Radio presenter, who holds a skinned 'fox' next to the words, 'Harvey Nichols: Here's the Rest of Your Fur Coat' in the campaign, commented 'I feel so privileged to be fronting a campaign for an issue I feel so passionate about. I love animals, and having educated myself about the fur industry, it breaks my heart to think people allow such cruelty to continue by buying fur products. Have a heart, please don't support the fur industry and boycott the brands who do'.